Photolyx
What's new
Everything we've shipped in Photolyx.
Nano Banana 2.1 and Ideogram 4.5
NewNano Banana 2.1 replaces Gemini 3.1 Flash: Google's new model is sharper, better at text and half the price — 1K, 2K and 4K, up to 14 reference photos, cover from a video.
NewIdeogram 4.5 — the precise-edit model: select a headline or an object with the brush and only that changes, everything else stays pixel-exact.
Updated sign-in and referral rules
ImprovedSign-in with an email code now needs a permanent address and doesn't work over Tor: temporary mailboxes, forwarding aliases and temporary Gmail addresses are no longer accepted. You can always sign in with Yandex or VK ID.
ImprovedWelcome 100 lyx: instantly with Yandex or VK ID sign-in, after a manual check with an email code — so bonuses go to people, not account farms.
ImprovedThe reward for an invited friend is now credited after a manual check; the status is shown in “Invite friends”.
ImprovedWe've updated the Terms of Use, the Offer and the Privacy Policy accordingly.
Your own clip in Seedance 2.5
NewAttach your own video in the Video section and Seedance 2.5 will edit it (replace or remove things in the frame), extend it, or shoot a new video with the same motion and camera.
NewPhotos next to the clip work as a look reference: put your product into the video instead of another object.
FixedA photo attached in the Video section now really becomes the first frame — before, the clip was made from the text alone.
Photo translation, layers and 4K
NewTranslate photos: the text in an image goes into any of 55 languages with the same layout — supplier photos in Chinese become Russian ones. 5 lyx, also available under any result.
NewSplit into layers: captions, logos and the product become separate layers in the editor, and the background under them is already filled in. Delete a wrong caption and add your own.
ImprovedUp to 16 reference photos instead of 4 (as many as the model accepts) and 4K where the model draws it itself: GPT Image, Gemini, Seedream.
ImprovedVideo: Grok 1.5 now makes clips up to 15 s and 1080p without a photo, Seedance 2.0 Mini replaces the retiring 1.5 Pro, and models that add sound are marked with it.
FixedSeedream images no longer carry the “AI generated” mark in the corner.
Cards: turnkey set, product swap, free redos
NewTurnkey card: upload a photo, answer a couple of questions, pick one of three ideas and get a cover with slides in one style.
NewProduct swap: put another product into a finished design, and the background, badges and fonts stay. You can also place the whole catalog into one design.
ImprovedCard sets keep one style: slides repeat the finished cover, and a design sample sets the look of the whole series. “Make the rest” draws all slides at once.
NewFree redos: after your first purchase, 3 a day if you don't like a result. Tell us what went wrong and we'll try again for free.
ImprovedYour own AI models in “Clothes on an AI model”: save a model once and keep the same face in every shot.
A tidier header
ImprovedNew API tab: connected stores (Ozon, Wildberries, Yandex Market, MoySklad) and API keys with MCP now live together on one screen.
ImprovedReports and Team moved to Settings. Lyx top-up is in the wallet next to your balance.
ImprovedLanguage and theme switch in Settings → Appearance; the header only keeps what you need for work.
All tools in one place
ImprovedThe left menu is down to four items: Photo, Video, Cards and Tools. Trends, Try-on, Studio, Portraits, Greeting cards, Icons, Brand and Social now live inside Tools.
NewTools have a search and a price filter: show only the free ones or only the ones for lyx. Every card shows its price up front.
ImprovedRemove background, Remove objects and Photo restore are now one card each with two buttons: free, or AI when you need better quality.
Generations no longer get lost
ImprovedGeneration no longer depends on the open tab: reload the page and the studio brings the running generation back to the canvas, where it finishes.
ImprovedA dropped connection or a sleeping laptop no longer interrupts a generation: the result shows up in your history as soon as you're back online.
FixedA video the model has already been paid for is no longer lost if our server fails: we pick it up by its order number. If a generation does fail, your lyx are refunded automatically.
Batch processing, catalog photos, XLSX and PDF exports
New“Batch processing” — a new free tool: convert, resize, compress, watermark and rename up to 100 photos in one pass, ZIP at the end. Reads HEIC, TIFF, RAW, PSD and SVG.
New“Catalog photos” — a server-side run with no AI: download product photos from a file, 1C, МойСклад or your store, convert and compress them, get a ZIP named by article and grouped by category.
NewRun results export to XLSX (a universal table or Wildberries / Ozon column names) and to a PDF catalog with photos, names and prices.
ImprovedCatalog import now reads pictures placed right inside Excel, hyperlinks, several photos and the price per product.
Improved“Download all (ZIP)” in Studio and Icons; the watermark tool shows per-file status; the AI audit report downloads as a table.
NewPublic API and MCP: POST /api/v1/convert and the convert_image tool — format, size and weight without AI.
Fixedhttp:// photo links in a catalog no longer fail the run; bullets and keywords of generated texts now land in the table.
Editor 2.0: designs, templates, fonts
NewDesigns are saved on the server with all layers: close the tab and continue later from “My designs”, or on another device.
NewTemplates for product cards, posts, stories, covers and banners, plus panels with shapes, 1200 icons, stickers, your photos and brand colors — like Canva, but with real layers and masks.
New92 open fonts with Cyrillic support (Unbounded, Golos, Manrope, Playfair, Caveat…), served from our server — nothing goes to Google.
NewLayer styles (shadow, glow, stroke, color overlay), groups, rulers, guides, smart snapping and a grid.
NewNew tools: clone stamp, healing brush, dodge and burn, pen with curves, perspective distortion.
ImprovedText, shapes and icons stay crisp at any zoom; right-click menu, alignment buttons, arrow-key nudging and a shortcuts cheat sheet (?).
Catalogue from a file, 1C or MoySklad
NewBulk runs now take your own catalogue: a YML feed link, CSV or Excel, a ZIP with photos or a 1C export (CommerceML). Up to 500 products per run.
NewMoySklad connects in Settings → Stores as a catalogue source: articles, descriptions and photos come straight from your inventory.
NewResults of any run download as a ZIP with photos named by article or as a CSV table, and go to Wildberries, Ozon or Yandex Market matched by article.
ImprovedUpdates no longer interrupt running generations: the server finishes what it started before switching to the new version.
Marketplaces checked against the official docs
FixedOzon: main photos go through the new Ozon method before the old one is switched off on 1 October; up to 50 photos and the colour swatch are kept, and Ozon's verdict is checked — if it rejects a change, you see the reason instead of “sent”.
FixedOzon rich content now passes Ozon's official schema — before, Ozon silently rejected it.
FixedWildberries: replacing the main photo can no longer wipe the rest, the card video is not deleted without your consent, and media and review limits are shown honestly with the time to retry.
ImprovedYandex Market: the current API version, a permissions check when connecting, up-to-date instructions for creating a token, up to 30 photos and paragraphs in descriptions.
ImprovedMarketplace errors are explained: missing permission, unsigned offer, disabled API or rate limit — instead of an endless “reconnect”.
Improved“Card for WB/Ozon” works even when Wildberries search is unavailable, and Ozon characteristics get their own permission — reconnect Ozon once.
Prices checked against the real bills
ImprovedWe went through every model's price list and compared it with what the providers actually charge us. Some prices went down: Qwen-Image 3.0 Pro in 1K is now half of what it was.
ImprovedSome went up, because we had been undercharging: GPT Image 2 and Grok Image 2.0 in 1K now cost what they really cost us. GPT Image 2.5 Flare is unchanged and stays the cheapest way to a good photo.
ImprovedStudio, Portraits, Try-on, Postcards, Trends, Icons and marketplace cards all moved to GPT Image 2.5 Flare — the model the main generator already uses. Same tools, four times cheaper: a studio edit is 5 lyx instead of 20.
ImprovedFree daily lyx are now 10 per day. They still refill at midnight Moscow time and are still spent before the ones you bought.
You can now see the resolution
NewHover a format tile and it tells you the exact pixel size the selected model will return — the same 1:1 is 1024 × 1024 on GPT Image and 2048 × 2048 on Seedream.
NewWhere the model's API really offers a choice, there is a 1K / 2K switch with the price recalculated right on the buttons.
Marketplace format from the very first click
ImprovedIn «Cards», every format tile now says what it is for — 3:4 is a WB and Ozon card, 4:5 is an Instagram feed post, 9:16 is Stories. The tab itself opens in 3:4 right away, so nothing has to be cropped later.
NewDownloading for a marketplace no longer crops in silence: you see how much would be lost and can add padding, extend the frame with AI or create the image again in the right format.
ImprovedA marketplace size is a minimum, not a target — we no longer shrink a 1200 × 1600 card down to 900 × 1200.
Clearer errors and iPhone photos
FixediPhone photos in HEIC and images in CMYK no longer break generation — we now convert them ourselves into a format the models can read.
ImprovedWhen a generation fails you can see why: an unreadable file, an overloaded model or a provider outage. Your lyx come back either way.
New formats for social media
NewFour new photo formats: 4:3, 1.91:1 for link previews, 5:2 for a VK group cover and a 3:1 banner.
NewThe Social tab has ready-made presets for them: landscape post, link preview, community cover and banner.
FixedGrok now returns an exact 4:5 image when the 4:5 format is selected.
All settings in the prompt bar
ImprovedFormat, variations and batch mode are now right in the prompt bar, quality is in the model card, and result actions sit under the image.
ImprovedThe right panel is now your session history: large previews, hover to see the prompt.
ImprovedYour prompt now reaches the model exactly as you wrote it — no hidden style, backdrop or lighting add-ons.
A cleaner prompt bar and a model picker
ImprovedThe prompt bar is simpler: helpers are icons, and the model is chosen right next to the Create button.
NewHover over a model to see what it's good at: quality, speed, text on images and price, plus its settings.
10 free lyx every day and new models
NewEvery day you get 10 free lyx: they're spent first and refill at midnight Moscow time. Click your balance to see how many are left and when they refill.
NewInvite friends: +50 lyx for every friend who signs up with your link.
NewWan 3.0 — videos up to 30 seconds with sound in a single pass.
ImprovedGPT Image 2.5 Flare is now the default model: better quality and cheaper, from 5 lyx per photo. Qwen-Image 3.0 draws crisp text on images.
ImprovedRate the service and tell us what to improve — the button is in the footer.
Team invitations with confirmation
ImprovedEmail invitations now have to be accepted: the person sees the invitation in the Team section and decides whether to join.
ImprovedThe invite link can be refreshed in one click, and it refreshes automatically when you remove a member.
ImprovedWe've strengthened the protection of accounts and sign-in.
Support chat right in the app
NewThe chat icon in the header opens a conversation with our team: the history is saved and you can attach screenshots.
ImprovedReplies arrive instantly, and you can see when we're typing and when we've read your message. If you've left the site, the answer comes to your email.
ImprovedThe Telegram bot no longer takes requests: support works in the app only, and the conversation is stored on servers in Russia.
A cover for any clip, and lower prices on OpenAI
NewPress “Cover” on a finished clip — or attach your own video with the paperclip — and the AI watches it and paints a 16:9 still from its scene, colors and light. It is not a frame grab: the whole clip is the reference.
ImprovedGenerating on GPT Image 2 got about twice cheaper: we rechecked its real cost against OpenAI's rates and found we had been overstating it. High quality is now 40 lyx instead of 75, medium 10 instead of 20. And when you attach reference photos the price now counts them too - the provider charges for looking at them separately, so the figure you see before pressing the button is the one you pay.
GPT Image 2.5: sharper images, lower price
NewNew OpenAI models — GPT Image 2.5 Flare (fast, the everyday choice) and Sunburst (precise editing): finer detail, more natural light and a better likeness to your reference photos.
NewTwo extra quality levels — X-High and Max — plus transparent background support.
ImprovedAt the same quality level a shot costs up to 3.5× fewer lyx than on GPT Image 2.
ImprovedGPT Image 1, 1.5 and 1 Mini have left the list — OpenAI is shutting them down this autumn. GPT Image 2.5 does everything they did, “Remove background” included.
Marketplace pack: description from a photo, three stores, server-side runs
New“Description from a photo”: the AI reads colour, material, set and packaging text, writes the title, description and keywords, fills in the category characteristics and sends everything to the listing.
New“To store” button: one dialog for Wildberries, Ozon and Yandex Market with a requirements check before sending (size, 3:4, prices, contacts, watermarks, badge imitation).
NewYandex Market connects with an API key: main photos and texts go straight into offers.
NewBulk runs now work on the server: catalogue repack and texts for all listings continue after you close the tab, with a preview before applying.
NewAttention map of a cover and AI drafts for Wildberries reviews and questions, published from the app.
ImprovedStores: Wildberries token expiry is shown and warned about in advance, Ozon connection errors explain the cause, “Connect a store” is searchable in ⌘K and offered in onboarding.
ImprovedPublic API and MCP: Ozon products and main photo, listing texts (read, generate, push).
Simpler pricing: no subscription
ImprovedThe Pro subscription is gone. There is only one way to pay now — one-off lyx packs, and the lyx you buy never expire.
ImprovedThe entry price is lower: the smallest pack is 150 ₽ instead of 300 ₽. The line-up is now 150 / 500 / 2500 / 7500 ₽.
The interface now talks back
ImprovedActions confirm themselves: a quiet line at the bottom of the screen says what just happened — saved to a project, payment received, key revoked.
ImprovedWaiting for a generation now shows the stages — analysis, generation, detailing — so you can see what is done and what is running.
ImprovedIcon buttons finally have proper hints, and confirmations ask in our own dialog instead of the browser's grey box.
Long UGC videos and brush editing
NewUGC videos now come in a 30-second format: the presenter delivers a full pitch with a hook, benefits and a call to action.
NewBrush editing right in the Improve panel: paint over an area and describe what should be there — the rest of the image stays intact.
ImprovedTemplate product videos gained the flagship Seedance 2.5 model with sound.
New models: Seedance 2.5, Grok Imagine 2.0, Qwen 3.0
NewSeedance 2.5 — videos up to 30 seconds in one take, with native audio and timestamp storyboards.
NewImprove and Extend for finished videos: edit the scene with a prompt or add 6 more seconds.
NewNew image models: Grok Imagine 2.0 (top-2 on the arena) and Qwen-Image 3.0 Pro.
ImprovedTransparent-background icons are now rendered by Ideogram — cleaner edges and better text.
Sign-in options updated
ImprovedSign in with Yandex, VK ID, or a one-time email code. Google and Telegram sign-in has been discontinued (Russian law 149-FZ).
ImprovedSigned in with Google before? Use the email code with the same address — your generations and balance are all there.
Editor: HEIC, RAW, TIFF and animations
NewThe editor now opens HEIC from an iPhone, RAW from a camera, TIFF, BMP, AVIF and SVG — on top of PSD.
NewAnimated GIF and WebP arrive as layers, one per frame, and go back out as a GIF.
NewNew export formats: PDF, TIFF, AVIF and a multi-size ICO.
ImprovedBig photos are no longer squeezed to 4096 px — on a desktop the editor keeps up to 8192 px.
FixedThe dashed outline of a selection no longer blinks.
Editor: real layers, masks and PSD
New13 tools: move and transform, marquee and lasso, magic wand, crop, brush, eraser, fill, gradient, text, shapes, eyedropper.
NewA real layer stack: order, opacity, 16 blend modes, layer masks and non-destructive adjustment layers with levels and curves.
New13 filters with live preview: blur, sharpen, grain, pixelate, vignette, emboss, edges, posterize, threshold, glow, oil paint, denoise, duotone.
NewPSD import and export — bring a layout from Photoshop and take it back with layers and masks intact.
ImprovedAI actions now return the result as a new layer, so the original stays underneath.
Light theme by default
ImprovedThe interface now opens light — the dark theme is one click away in Settings → Appearance, and your choice is remembered
ImprovedThe collection view, the model picker and the sign-in footer are now translated into all 20 interface languages
Seven new free tools and a tidier workspace
NewFree tools: crop & rotate, colour correction, text on photo, frame & shadow — all in your browser, 0 lyx
NewBlur faces and personal data (with automatic face detection), split into carousel tiles, photos to PDF
ImprovedPhoto, Video and Cards now fit on one screen: everything except the canvas and the prompt moved to the right panel
FixedThe result is tied to its tab and can be cleared with ✕ — it no longer shows up on the other tabs
Dark Studio — a new interface
NewA full-screen workspace: tool rail on the left, settings and session history on the right, and ⌘K search across every tool
NewNew “Editor” tab: crop, text, colour correction and layers right in the browser — 0 lyx
NewBatch mode: up to 20 of your photos with one prompt, plus export presets for Wildberries, Ozon and Instagram
ImprovedLight and dark themes — switch them in Settings → Appearance
Privacy & compliance
ImprovedCookie consent banner, sign-in consent logging, and a cross-border data transfer section in the Privacy Policy
Pay with a foreign card
NewEvery purchase button on the Pricing tab now has a second one — payment by a card issued outside Russia. Lux land on your balance automatically, exactly as before.
MCP: connect in one command
ImprovedConnecting Photolyx to Claude Code, Claude Desktop, ChatGPT or Cursor is now a single command — copy it in the API tab, and the assistant will generate photos and update Wildberries cards straight from the chat.
API and MCP server
NewPhotolyx now has a public API: issue a key in the API tab and generate photos, cards and videos from your own code — same models, same prices, with webhooks and idempotent requests.
NewThere is also an MCP server: connect Photolyx to Claude, ChatGPT or Cursor, and the assistant will shoot product photos, build marketplace cards from the current top of the category and update the main photo on Wildberries itself.
Photolyx now speaks 20 languages
NewThe whole app is translated into 20 languages: English, Russian, Spanish, Portuguese, Chinese, Hindi, Arabic, French, German, Japanese, Korean, Italian, Turkish, Indonesian, Vietnamese, Thai, Polish, Ukrainian, Dutch and Persian.
NewPick your language in the header — we remember the choice, and for Arabic and Persian the whole interface flips to right-to-left.
Mobile-friendly interface
ImprovedThe app is now fully adaptive on phones: two-row header, comfortable prompt panel with a full-width generate button — nothing gets cut off on small screens
New provider: Ideogram 4.0
NewIdeogram 4.0 (Turbo / Default / Quality) — the best text rendering on the market, including Russian: perfect for infographics and marketplace cards
8 new AI models: video with sound and cheaper tiers
NewVideo with native sound: Grok Video 1.5 and HappyHorse 1.1 (Alibaba's new flagship) — speech, music and effects generated together with the video
NewSeedream 5.0 Pro — precise photo editing with up to 10 references and native Russian text on images
NewBudget tiers: Z-Image Turbo, Gemini 3.1 Flash Lite, Veo 3.1 Lite and Seedance 2.0 Mini — same quality workflows at a fraction of the price
ImprovedSeedance 2.0 (full) — the top tier of the series, now with Full HD 1080p
ImprovedGemini 3 Pro now returns true 2K (2048px) images
Trends, talking photos and free drafts
NewNew «Trends» tab: bring old photos to life, AI hugs from two photos, dance videos, future career, time machine and pet-as-a-human — one photo, one tap
NewTalking photo: a person from your photo speaks any text to the camera with accurate lip-sync and a natural voice
NewFree drafts — 0 lyx: preview any idea with a fast model up to 10 times a day, then generate the keeper in full quality
NewProduct video from a template: 360° spin, levitation, splashes, unboxing — no prompts needed
NewStudio got 5 new tools: edit by text, fix labels from the original photo, product photoshoot series, ghost mannequin and wrinkle smoothing — plus batches up to 20 photos
NewPhoto dump: one selfie becomes a series of candid «shot on a phone» photos
NewTry-on now dresses a full look: up to 3 garments on one model at once
ImprovedFilm filters for video can add background music: your track, volume, mix and fade-out
ImprovedDownload button right on the result screen in Trends, UGC video, product video, Studio, Portraits and Icons
Cleaner interface
ImprovedFeature dialogs got proportional widths — forms no longer stretch across the whole screen
ImprovedAccount window is roomier, text fields grow with your text instead of scrolling
17 free tools — 0 lyx
NewRemove background for free: AI works right in your browser — no limits, no watermark, photos never leave your device
NewAI in the browser: click-to-sticker, 3D depth effects (bokeh and parallax), hair color try-on with skin retouch
NewFree AI services: object eraser, B&W photo colorization and face restoration for old photos
NewPhoto utilities: compress & convert, HEIC → JPG, smart resize for WB/Ozon and socials, watermark, EXIF cleaner, GIF maker, video trim, palette, QR codes, OCR and PNG → SVG
ImprovedAll free tools are also available without signing in at app.photolyx.com/tools
Try-on, UGC videos and a smarter studio
NewVirtual try-on: put any garment on an AI model — and save your own permanent model so every product card features the same recognizable face.
NewUGC videos: an AI presenter holds your product and speaks your script to the camera — with real voice. The hottest ad format of 2026.
NewCard set from a link: paste a Wildberries product URL — get a ready cover, gallery slides and buyer pain points automatically.
NewAI catalog audit: we scan your connected WB/Ozon store and flag weak covers, missing photos, videos and texts — free.
NewStudio: relight any photo (change light direction and mood) and upscale images to real 4K.
NewPortraits: turn a selfie into a collectible action figure or toy, and restore old damaged family photos.
Sign in with Apple
NewYou can now sign in with your Apple ID — including Hide My Email. Same account across web and the upcoming iOS app.
Editing tools got smarter
NewObject removal now has a brush: paint over anything unwanted right on the photo — the AI erases exactly that area.
NewFilm filters now work on VIDEO too: upload a clip up to 2 minutes — grain, vignette and a date stamp included.
NewCollages: draggable emoji stickers and 20 new templates — birthday, New Year, wedding, travel, sale and more.
ImprovedOld-film textures in filters: scratches, dust and hairs with adjustable intensity.
ImprovedA fresh consistent icon set across the whole app.
Studio, Portraits and a free Editor
New“Studio” tab — fix up your own photos: AI backgrounds gallery (with holiday scenes), one-click studio look, background removal to transparent PNG, photo expand to any format, object removal, retouching and quality enhancement. Up to 10 photos per run.
New“Portraits” tab — one selfie, endless looks: AI portraits, cartoon avatars, see yourself at 10–80 years old, try hairstyles and colors, beards, glasses and subtle figure refinement.
New“Editor” tab — completely free tools right in the browser: collage maker (grids, hearts, polaroids, story templates), film filters (Polaroid, Gold 200, VHS, grain, light leaks, date stamp) and a photobooth with a countdown.
Improved“Clothes on an AI model” now lets you choose the model's appearance and pose.
Updated legal documents
ImprovedPrivacy Policy and Terms of Service now cover all current features: brand kits, teams, referrals, marketplace integrations and support bot.
Batch icon generation
NewNew “Icons” tab — paste a list of product names and get a matching set of icons in one consistent style.
New8 icon styles (line, flat, 3D, sticker, gradient and more) plus an editable style prompt.
ImprovedTransparent-background PNG option — icons drop straight into infographics and cards.
Greeting cards & invitations
NewNew “Postcards” tab — generate birthday, wedding, holiday cards and invitations with the text written right on the card.
NewPick an occasion and style, fill in names, date and address — we assemble a print-ready card.
ImprovedRussian and English text is rendered flawlessly — the exact wording is printed without typos.
Smarter marketplace cards
NewPush SEO content straight into your Wildberries and Ozon cabinets — no copy-paste.
NewVideo covers for Wildberries cards — generate and attach in a couple of clicks.
ImprovedBulk repack — refresh a whole batch of card images at once.
ImprovedNew prompt core tuned to 2026 marketplace guidelines — generations are noticeably more on-point.
Brand kits, socials & a full Cards toolkit
NewCards toolkit: gallery slides, pains from real reviews, SEO texts, A/B covers, clothing on a model, a QA fidelity checker and rich-content.
NewBrand tab — save brand kits (palette, style, references) and keep every generation on-brand.
NewSocial tab — ready-made format presets for every platform.
Invite friends & faster support
NewReferrals: invite a friend and both of you get +10% lyx on their first purchase.
NewSupport bot @photolyx_bot — reach us right from the app and get your account code.