Photolyx
What's new
Everything we've shipped in Photolyx.
Marketplace pack: description from a photo, three stores, server-side runs
New“Description from a photo”: the AI reads colour, material, set and packaging text, writes the title, description and keywords, fills in the category characteristics and sends everything to the listing.
New“To store” button: one dialog for Wildberries, Ozon and Yandex Market with a requirements check before sending (size, 3:4, prices, contacts, watermarks, badge imitation).
NewYandex Market connects with an API key: main photos and texts go straight into offers.
NewBulk runs now work on the server: catalogue repack and texts for all listings continue after you close the tab, with a preview before applying.
NewAttention map of a cover and AI drafts for Wildberries reviews and questions, published from the app.
ImprovedStores: Wildberries token expiry is shown and warned about in advance, Ozon connection errors explain the cause, “Connect a store” is searchable in ⌘K and offered in onboarding.
ImprovedPublic API and MCP: Ozon products and main photo, listing texts (read, generate, push).
Simpler pricing: no subscription
ImprovedThe Pro subscription is gone. There is only one way to pay now — one-off lyx packs, and the lyx you buy never expire.
ImprovedThe entry price is lower: the smallest pack is 150 ₽ instead of 300 ₽. The line-up is now 150 / 500 / 2500 / 7500 ₽.
The interface now talks back
ImprovedActions confirm themselves: a quiet line at the bottom of the screen says what just happened — saved to a project, payment received, key revoked.
ImprovedWaiting for a generation now shows the stages — analysis, generation, detailing — so you can see what is done and what is running.
ImprovedIcon buttons finally have proper hints, and confirmations ask in our own dialog instead of the browser's grey box.
Long UGC videos and brush editing
NewUGC videos now come in a 30-second format: the presenter delivers a full pitch with a hook, benefits and a call to action.
NewBrush editing right in the Improve panel: paint over an area and describe what should be there — the rest of the image stays intact.
ImprovedTemplate product videos gained the flagship Seedance 2.5 model with sound.
New models: Seedance 2.5, Grok Imagine 2.0, Qwen 3.0
NewSeedance 2.5 — videos up to 30 seconds in one take, with native audio and timestamp storyboards.
NewImprove and Extend for finished videos: edit the scene with a prompt or add 6 more seconds.
NewNew image models: Grok Imagine 2.0 (top-2 on the arena) and Qwen-Image 3.0 Pro.
ImprovedTransparent-background icons are now rendered by Ideogram — cleaner edges and better text.
Sign-in options updated
ImprovedSign in with Yandex, VK ID, or a one-time email code. Google and Telegram sign-in has been discontinued (Russian law 149-FZ).
ImprovedSigned in with Google before? Use the email code with the same address — your generations and balance are all there.
Editor: HEIC, RAW, TIFF and animations
NewThe editor now opens HEIC from an iPhone, RAW from a camera, TIFF, BMP, AVIF and SVG — on top of PSD.
NewAnimated GIF and WebP arrive as layers, one per frame, and go back out as a GIF.
NewNew export formats: PDF, TIFF, AVIF and a multi-size ICO.
ImprovedBig photos are no longer squeezed to 4096 px — on a desktop the editor keeps up to 8192 px.
FixedThe dashed outline of a selection no longer blinks.
Editor: real layers, masks and PSD
New13 tools: move and transform, marquee and lasso, magic wand, crop, brush, eraser, fill, gradient, text, shapes, eyedropper.
NewA real layer stack: order, opacity, 16 blend modes, layer masks and non-destructive adjustment layers with levels and curves.
New13 filters with live preview: blur, sharpen, grain, pixelate, vignette, emboss, edges, posterize, threshold, glow, oil paint, denoise, duotone.
NewPSD import and export — bring a layout from Photoshop and take it back with layers and masks intact.
ImprovedAI actions now return the result as a new layer, so the original stays underneath.
Light theme by default
ImprovedThe interface now opens light — the dark theme is one click away in Settings → Appearance, and your choice is remembered
ImprovedThe collection view, the model picker and the sign-in footer are now translated into all 20 interface languages
Seven new free tools and a tidier workspace
NewFree tools: crop & rotate, colour correction, text on photo, frame & shadow — all in your browser, 0 lyx
NewBlur faces and personal data (with automatic face detection), split into carousel tiles, photos to PDF
ImprovedPhoto, Video and Cards now fit on one screen: everything except the canvas and the prompt moved to the right panel
FixedThe result is tied to its tab and can be cleared with ✕ — it no longer shows up on the other tabs
Dark Studio — a new interface
NewA full-screen workspace: tool rail on the left, settings and session history on the right, and ⌘K search across every tool
NewNew “Editor” tab: crop, text, colour correction and layers right in the browser — 0 lyx
NewBatch mode: up to 20 of your photos with one prompt, plus export presets for Wildberries, Ozon and Instagram
ImprovedLight and dark themes — switch them in Settings → Appearance
Privacy & compliance
ImprovedCookie consent banner, sign-in consent logging, and a cross-border data transfer section in the Privacy Policy
Pay with a foreign card
NewEvery purchase button on the Pricing tab now has a second one — payment by a card issued outside Russia. Lux land on your balance automatically, exactly as before.
MCP: connect in one command
ImprovedConnecting Photolyx to Claude Code, Claude Desktop, ChatGPT or Cursor is now a single command — copy it in the API tab, and the assistant will generate photos and update Wildberries cards straight from the chat.
API and MCP server
NewPhotolyx now has a public API: issue a key in the API tab and generate photos, cards and videos from your own code — same models, same prices, with webhooks and idempotent requests.
NewThere is also an MCP server: connect Photolyx to Claude, ChatGPT or Cursor, and the assistant will shoot product photos, build marketplace cards from the current top of the category and update the main photo on Wildberries itself.
Photolyx now speaks 20 languages
NewThe whole app is translated into 20 languages: English, Russian, Spanish, Portuguese, Chinese, Hindi, Arabic, French, German, Japanese, Korean, Italian, Turkish, Indonesian, Vietnamese, Thai, Polish, Ukrainian, Dutch and Persian.
NewPick your language in the header — we remember the choice, and for Arabic and Persian the whole interface flips to right-to-left.
Mobile-friendly interface
ImprovedThe app is now fully adaptive on phones: two-row header, comfortable prompt panel with a full-width generate button — nothing gets cut off on small screens
New provider: Ideogram 4.0
NewIdeogram 4.0 (Turbo / Default / Quality) — the best text rendering on the market, including Russian: perfect for infographics and marketplace cards
8 new AI models: video with sound and cheaper tiers
NewVideo with native sound: Grok Video 1.5 and HappyHorse 1.1 (Alibaba's new flagship) — speech, music and effects generated together with the video
NewSeedream 5.0 Pro — precise photo editing with up to 10 references and native Russian text on images
NewBudget tiers: Z-Image Turbo, Gemini 3.1 Flash Lite, Veo 3.1 Lite and Seedance 2.0 Mini — same quality workflows at a fraction of the price
ImprovedSeedance 2.0 (full) — the top tier of the series, now with Full HD 1080p
ImprovedGemini 3 Pro now returns true 2K (2048px) images
Trends, talking photos and free drafts
NewNew «Trends» tab: bring old photos to life, AI hugs from two photos, dance videos, future career, time machine and pet-as-a-human — one photo, one tap
NewTalking photo: a person from your photo speaks any text to the camera with accurate lip-sync and a natural voice
NewFree drafts — 0 lyx: preview any idea with a fast model up to 10 times a day, then generate the keeper in full quality
NewProduct video from a template: 360° spin, levitation, splashes, unboxing — no prompts needed
NewStudio got 5 new tools: edit by text, fix labels from the original photo, product photoshoot series, ghost mannequin and wrinkle smoothing — plus batches up to 20 photos
NewPhoto dump: one selfie becomes a series of candid «shot on a phone» photos
NewTry-on now dresses a full look: up to 3 garments on one model at once
ImprovedFilm filters for video can add background music: your track, volume, mix and fade-out
ImprovedDownload button right on the result screen in Trends, UGC video, product video, Studio, Portraits and Icons
Cleaner interface
ImprovedFeature dialogs got proportional widths — forms no longer stretch across the whole screen
ImprovedAccount window is roomier, text fields grow with your text instead of scrolling
17 free tools — 0 lyx
NewRemove background for free: AI works right in your browser — no limits, no watermark, photos never leave your device
NewAI in the browser: click-to-sticker, 3D depth effects (bokeh and parallax), hair color try-on with skin retouch
NewFree AI services: object eraser, B&W photo colorization and face restoration for old photos
NewPhoto utilities: compress & convert, HEIC → JPG, smart resize for WB/Ozon and socials, watermark, EXIF cleaner, GIF maker, video trim, palette, QR codes, OCR and PNG → SVG
ImprovedAll free tools are also available without signing in at app.photolyx.com/tools
Try-on, UGC videos and a smarter studio
NewVirtual try-on: put any garment on an AI model — and save your own permanent model so every product card features the same recognizable face.
NewUGC videos: an AI presenter holds your product and speaks your script to the camera — with real voice. The hottest ad format of 2026.
NewCard set from a link: paste a Wildberries product URL — get a ready cover, gallery slides and buyer pain points automatically.
NewAI catalog audit: we scan your connected WB/Ozon store and flag weak covers, missing photos, videos and texts — free.
NewStudio: relight any photo (change light direction and mood) and upscale images to real 4K.
NewPortraits: turn a selfie into a collectible action figure or toy, and restore old damaged family photos.
Sign in with Apple
NewYou can now sign in with your Apple ID — including Hide My Email. Same account across web and the upcoming iOS app.
Editing tools got smarter
NewObject removal now has a brush: paint over anything unwanted right on the photo — the AI erases exactly that area.
NewFilm filters now work on VIDEO too: upload a clip up to 2 minutes — grain, vignette and a date stamp included.
NewCollages: draggable emoji stickers and 20 new templates — birthday, New Year, wedding, travel, sale and more.
ImprovedOld-film textures in filters: scratches, dust and hairs with adjustable intensity.
ImprovedA fresh consistent icon set across the whole app.
Studio, Portraits and a free Editor
New“Studio” tab — fix up your own photos: AI backgrounds gallery (with holiday scenes), one-click studio look, background removal to transparent PNG, photo expand to any format, object removal, retouching and quality enhancement. Up to 10 photos per run.
New“Portraits” tab — one selfie, endless looks: AI portraits, cartoon avatars, see yourself at 10–80 years old, try hairstyles and colors, beards, glasses and subtle figure refinement.
New“Editor” tab — completely free tools right in the browser: collage maker (grids, hearts, polaroids, story templates), film filters (Polaroid, Gold 200, VHS, grain, light leaks, date stamp) and a photobooth with a countdown.
Improved“Clothes on an AI model” now lets you choose the model's appearance and pose.
Updated legal documents
ImprovedPrivacy Policy and Terms of Service now cover all current features: brand kits, teams, referrals, marketplace integrations and support bot.
Batch icon generation
NewNew “Icons” tab — paste a list of product names and get a matching set of icons in one consistent style.
New8 icon styles (line, flat, 3D, sticker, gradient and more) plus an editable style prompt.
ImprovedTransparent-background PNG option — icons drop straight into infographics and cards.
Greeting cards & invitations
NewNew “Postcards” tab — generate birthday, wedding, holiday cards and invitations with the text written right on the card.
NewPick an occasion and style, fill in names, date and address — we assemble a print-ready card.
ImprovedRussian and English text is rendered flawlessly — the exact wording is printed without typos.
Smarter marketplace cards
NewPush SEO content straight into your Wildberries and Ozon cabinets — no copy-paste.
NewVideo covers for Wildberries cards — generate and attach in a couple of clicks.
ImprovedBulk repack — refresh a whole batch of card images at once.
ImprovedNew prompt core tuned to 2026 marketplace guidelines — generations are noticeably more on-point.
Brand kits, socials & a full Cards toolkit
NewCards toolkit: gallery slides, pains from real reviews, SEO texts, A/B covers, clothing on a model, a QA fidelity checker and rich-content.
NewBrand tab — save brand kits (palette, style, references) and keep every generation on-brand.
NewSocial tab — ready-made format presets for every platform.
Invite friends & faster support
NewReferrals: invite a friend and both of you get +10% lyx on their first purchase.
NewSupport bot @photolyx_bot — reach us right from the app and get your account code.