Photolyx
What's new
Everything we've shipped in Photolyx.
Cleaner interface
ImprovedFeature dialogs got proportional widths — forms no longer stretch across the whole screen
ImprovedAccount window is roomier, text fields grow with your text instead of scrolling
17 free tools — 0 lyx
NewRemove background for free: AI works right in your browser — no limits, no watermark, photos never leave your device
NewAI in the browser: click-to-sticker, 3D depth effects (bokeh and parallax), hair color try-on with skin retouch
NewFree AI services: object eraser, B&W photo colorization and face restoration for old photos
NewPhoto utilities: compress & convert, HEIC → JPG, smart resize for WB/Ozon and socials, watermark, EXIF cleaner, GIF maker, video trim, palette, QR codes, OCR and PNG → SVG
ImprovedAll free tools are also available without signing in at app.photolyx.com/tools
Try-on, UGC videos and a smarter studio
NewVirtual try-on: put any garment on an AI model — and save your own permanent model so every product card features the same recognizable face.
NewUGC videos: an AI presenter holds your product and speaks your script to the camera — with real voice. The hottest ad format of 2026.
NewCard set from a link: paste a Wildberries product URL — get a ready cover, gallery slides and buyer pain points automatically.
NewAI catalog audit: we scan your connected WB/Ozon store and flag weak covers, missing photos, videos and texts — free.
NewStudio: relight any photo (change light direction and mood) and upscale images to real 4K.
NewPortraits: turn a selfie into a collectible action figure or toy, and restore old damaged family photos.
Sign in with Apple
NewYou can now sign in with your Apple ID — including Hide My Email. Same account across web and the upcoming iOS app.
Editing tools got smarter
NewObject removal now has a brush: paint over anything unwanted right on the photo — the AI erases exactly that area.
NewFilm filters now work on VIDEO too: upload a clip up to 2 minutes — grain, vignette and a date stamp included.
NewCollages: draggable emoji stickers and 20 new templates — birthday, New Year, wedding, travel, sale and more.
ImprovedOld-film textures in filters: scratches, dust and hairs with adjustable intensity.
ImprovedA fresh consistent icon set across the whole app.
Studio, Portraits and a free Editor
New“Studio” tab — fix up your own photos: AI backgrounds gallery (with holiday scenes), one-click studio look, background removal to transparent PNG, photo expand to any format, object removal, retouching and quality enhancement. Up to 10 photos per run.
New“Portraits” tab — one selfie, endless looks: AI portraits, cartoon avatars, see yourself at 10–80 years old, try hairstyles and colors, beards, glasses and subtle figure refinement.
New“Editor” tab — completely free tools right in the browser: collage maker (grids, hearts, polaroids, story templates), film filters (Polaroid, Gold 200, VHS, grain, light leaks, date stamp) and a photobooth with a countdown.
Improved“Clothes on an AI model” now lets you choose the model's appearance and pose.
Updated legal documents
ImprovedPrivacy Policy and Terms of Service now cover all current features: brand kits, teams, referrals, marketplace integrations and support bot.
Batch icon generation
NewNew “Icons” tab — paste a list of product names and get a matching set of icons in one consistent style.
New8 icon styles (line, flat, 3D, sticker, gradient and more) plus an editable style prompt.
ImprovedTransparent-background PNG option — icons drop straight into infographics and cards.
Greeting cards & invitations
NewNew “Postcards” tab — generate birthday, wedding, holiday cards and invitations with the text written right on the card.
NewPick an occasion and style, fill in names, date and address — we assemble a print-ready card.
ImprovedRussian and English text is rendered flawlessly — the exact wording is printed without typos.
Smarter marketplace cards
NewPush SEO content straight into your Wildberries and Ozon cabinets — no copy-paste.
NewVideo covers for Wildberries cards — generate and attach in a couple of clicks.
ImprovedBulk repack — refresh a whole batch of card images at once.
ImprovedNew prompt core tuned to 2026 marketplace guidelines — generations are noticeably more on-point.
Brand kits, socials & a full Cards toolkit
NewCards toolkit: gallery slides, pains from real reviews, SEO texts, A/B covers, clothing on a model, a QA fidelity checker and rich-content.
NewBrand tab — save brand kits (palette, style, references) and keep every generation on-brand.
NewSocial tab — ready-made format presets for every platform.
Invite friends & faster support
NewReferrals: invite a friend and both of you get +10% lyx on their first purchase.
NewSupport bot @photolyx_bot — reach us right from the app and get your account code.